Pricing

Pricing for UK community pharmacies

Simple, transparent pricing that scales with your pharmacy — start with a pilot, measure the results, and expand when you're ready.

Your pilot starts free on the Trial plan: 60 call-minutes and the agent test console, before you connect your line. When you're ready to take live calls, choose a fixed monthly plan.

What each PharmaLineAI plan includes
Fixed monthly plans, or custom for larger groupsStarter£99per monthFor a single pharmacy taking the routine calls off staff.Book a pilot callGrowth£149per monthFor a busy pharmacy with high call volumes.Book a pilot callFor groupsScale£199per monthFor pharmacy groups running multiple branches.Book a pilot callCustomCustomquotedFor larger groups or more complex requirements.Talk to us
Plan limits
Included call-minutes each month1,5003,0006,000Agreed with you
Pharmacy branches11UnlimitedUnlimited
Pay yearly: two months free£990 a year£1,490 a year£1,990 a yearAgreed with you
Every plan
Routine calls answered 24/7 on your existing numberIncludedIncludedIncludedIncluded
Pharmacy First enquiries put through to the pharmacistIncludedIncludedIncludedIncluded
Pharmacy First pre-consultation questionsIncludedIncludedIncludedIncluded
Urgent and clinical calls to the pharmacist; 999 said firstIncludedIncludedIncludedIncluded
Identity-checked prescription statusIncludedIncludedIncludedIncluded
Call transcripts and append-only audit logIncludedIncludedIncludedIncluded
Agent training and the test consoleIncludedIncludedIncludedIncluded
Email and SMS booking confirmationsIncludedIncludedIncludedIncluded
What the higher plans add
Priority supportNot includedIncludedIncludedIncluded
Multiple branches, with a group usage reportNot includedNot includedIncludedIncluded
Call costs broken down by branchNot includedNot includedIncludedIncluded
PMR integration discovery and DPIA supportNot includedNot includedNot includedIncluded
Coming soon
Live prescription status from your PMRBooking by phone

Not in any plan yet. Which plans include each will be confirmed when it launches.

Scale is for more than one branch: unlimited branches with a group usage report, call costs by branch, and 6,000 call-minutes a month, twice Growth's.

Prices exclude telephone carrier charges, PMR integration work and professional legal or information-governance review.

Pricing questions

Are the prices fixed?

Yes. Starter is £99, Growth is £149, Scale is £199 a month, each with its own call-minute allowance. Custom pricing is only for larger groups or more complex requirements.

What if we use more call-minutes than the plan includes?

The extra minutes are charged per minute at the end of the month. The Usage & billing screen shows how many you have used as you go.

Do we need a new phone number?

No. Callers keep ringing your existing number, and you divert it to your AI line: every call, or only the ones your team can't answer.

Which plan includes Pharmacy First?

Every plan. Each one handles Pharmacy First enquiries and asks your pharmacy's approved pre-consultation questions before putting the caller through to the pharmacist.

Other questions? See the main FAQ or explore every feature.